Revenue each year
Annual revenue growth reported by FaRbrix.
COMMERCE · EUROPEAN EXPANSION / TRIX Basic
From rebrand to international growth.
Rebranding, Shopify expansion, marketing and AI-assisted automation across eight domains.
Reported project results
A brand built to expand.
Approximately two years of collaboration, beginning around 2024.
Conversion rate
Improvement reported by FaRbrix.
Organic-attributed sales
Increase reported by FaRbrix.
New-country launch
Launch timeframe reported by FaRbrix.
Results reported by FaRbrix. Comparison windows and measurement definitions for conversion and organic-attributed sales have not yet been documented in this case.
Brand / Commerce / Guidance
A brand you can see.
A journey you can follow.
The public Dutch storefront and the Hair Check opening question, captured on 26 October 2026.
The Shopify storefront
Brand, product presentation and the next step for customers, brought together in one shopping experience.
AI / DEVELOPMENT
The Hair Check
The question interface of the orientation tool developed with AI assistance. No personal answers have been entered.
International storefronts
One brand.
Eight domain destinations.
Seven country domains and an international storefront, based on the TRIX Basic project records.
- .nlNetherlandstrixbasic.nl
- .deGermanytrixbasic.de
- .atAustriatrixbasic.at
- .frFrancetrixbasic.fr
- .itItalytrixbasic.it
- .esSpaintrixbasic.es
- .seSwedentrixbasic.se
- .comInternationaltrixbasic.com
Domain overview; the international .com storefront is not counted as an additional country.
The challenge
TRIX Basic needed a clear brand and scalable commerce foundation for international expansion, supported by campaigns, localized content and customer guidance.
Our contribution
FaRbrix delivered rebranding, strategy, Shopify development, international expansion, campaigns and the Hair Check, with automation for SEO, GEO, knowledge articles and customer support.
From brand to international growth
A collaboration that began around 2024
FaRbrix started working with TRIX Basic approximately two years ago. The scope combines rebranding, strategy and international expansion with a Shopify webshop and online marketing campaigns.
A brand and commerce foundation across eight domains
The project covers trixbasic.nl, .de, .at, .fr, .it, .es, .se and .com: the Netherlands, Germany, Austria, France, Italy, Spain, Sweden and an international storefront. Localized content and customer journeys support expansion across these markets.
Campaigns across acquisition and retention
FaRbrix creates and manages online marketing across Google Ads, Meta, email and newsletters, together with marketplace activity. Newsletter profiling is based on customer profiles to make communications more relevant.
AI and automation in daily operations
The automation scope includes SEO, GEO, knowledge-based articles and customer support. This connects the work of making content discoverable with ongoing education and support for customers.
The Hair Check, developed with AI
FaRbrix built the Hair Check using AI during development. It helps visitors orient themselves and find a relevant next step. It is an orientation tool rather than a medical diagnosis. AI-assisted development is distinct from claiming that the tool itself performs AI diagnosis.
Reported commercial results
FaRbrix reports revenue doubling each year, a doubled conversion rate and 30% more sales attributed to organic traffic. New-country launches can be completed within a month. These are project-reported outcomes; no channel-level causal attribution or comparison period is implied beyond the annual revenue statement.
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