COMMERCE · AI · KNOWLEDGE / Dermatheek
From skincare webshop to knowledge destination.
Since 2022: AI-assisted rebranding, catalog classification, SEO/GEO improvements and a skincare knowledge base.
Brand / Catalog / Knowledge
Expertise, made visible.
Three views of the public Dutch website, captured on 27 October 2026.
01 / DERMATHEEK
The Dermatheek storefront
The brand and product presentation customers encounter on the homepage.
02 / DERMATHEEK
The Avène catalog
Product ranges, categories and filters brought together in the Avène collection.
03 / DERMATHEEK
Advice that supports product discovery
An Avène advice page connects customer questions with relevant skincare products.
The challenge
Bring brand identity, product discovery and specialist knowledge together in a clearer online experience for skincare customers.
Our contribution
FaRbrix used AI to support the full rebranding, classification of the product catalog, SEO and GEO audits and improvements, and development of the knowledge base.
Brand, discovery and expertise
Working together since 2022
FaRbrix began working with Dermatheek in 2022. The collaboration combines brand renewal, product organization and specialist content, with AI supporting the work across these areas.
A full rebrand, supported by AI
AI supported the full rebranding work, helping FaRbrix develop the Dermatheek brand and its online presentation.
Making the catalog easier to navigate
The project included AI-assisted classification of the product catalog, organizing the assortment to support product discovery.
SEO and GEO, from audit to improvements
FaRbrix used AI in SEO and GEO audits and improvements, covering visibility in search engines and discovery through AI-generated answers.
A knowledge base around skincare expertise
The knowledge base brings specialist information into the customer journey, connecting questions about skincare with relevant brands and products.
A knowledge destination for Avène and Ducray
FaRbrix reports that Dermatheek has established itself as a knowledge authority for Avène and Ducray. This is a qualitative assessment of the project outcome.
Explore the expertise behind this project
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